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Head & Shoulders
Role
Creative & Art Director
The Campaign
Head & Shoulders - Social Campaign
Brief:
Develop a social-first campaign for Head & Shoulders that communicated key product benefits in an engaging, platform-native way.
Solution:
As Creative & Art Director, I contributed to the concept development and visual direction of the campaign. I helped shape ideas and executions specifically designed for social media, ensuring the creative felt authentic to digital audiences while staying true to the brand’s tone and messaging. The result was a cohesive set of assets optimized for impact across social platforms.
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