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Olay
Role
Creative & Art Director
The Campaign
The Brief:
Olay needed social-first content that could clearly communicate product benefits while maintaining a premium, credible beauty aesthetic across multiple platforms.
Solution:
As Creative & Art Director, I led the creative development of a series of product-focused social assets designed to strengthen brand presence and drive engagement. I shaped the concepts, visual direction, and storytelling approach from ideation through execution, ensuring every piece translated key benefits in a clear, modern, and aspirational way. The result was a cohesive set of assets that elevated Olay’s positioning and delivered consistent, high-quality brand communication.
Credits
Creative Director: Djajant Hanenberg
Copywriter: Etty Flynn
Project Manager: Chloe Mimms
Operations Manager: Caroline Tenbult
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