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NIKE
Role
Art Direction & Visual Design
The Campaign
I worked on a global Nike project to support the launch of the NIKE REACT footwear range. My role was to concept and design the key visual that defined the look and feel of the campaign across both digital and OOH channels.
The objective was to communicate the energy, responsiveness, and innovation of Nike React technology through a bold, dynamic visual language. I developed stylized 3D compositions and graphic systems that highlighted the product’s form and movement, creating a central creative asset adaptable for social media, digital advertising, and large-scale out-of-home executions.
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