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NIVEA Men
Role
Art Director & Creative Designer
NIVEA MEN – Always On Content
I creative output for NIVEA MEN’s always-on social ecosystem, shaping how the brand shows up day-to-day across Instagram, and TikTok.
My role covers the full creative lifecycle: concepting ideas, developing visual directions, art directing on set, shooting content, and overseeing post-production. Working in a fast-paced, social-first environment, I help translate global brand priorities into locally relevant, trend-driven executions.
As part of NIVEA MEN’s official sponsorship with Real Madrid, I collaborated directly on branded shoots with players and ambassadors, art directing on set and creating premium social content that connects football culture with the brand’s core messaging.
Credits
Senior Creative: Shaun Maclennan
Producer: Molly Saunders
Video Creator: Plamen Kalinikov
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