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VO5
Role
Creative Designer & Art Director
The Campaign
VO5 “Find the One” social campaign.
Brief:
Reposition VO5 for a younger audience with a bold, social-first campaign that highlighted the brand’s playful personality and encouraged product discovery.
Solution:
As Creative Designer & Art Director, I helped shape the creative concept and visual direction of the campaign. I developed trend-led, expressive visuals designed specifically for Instagram and TikTok, ensuring the brand felt confident, modern, and culturally relevant. From ideation through final delivery, I collaborated with creative and production teams to craft cohesive assets that translated VO5’s identity into engaging social content.
The campaign strengthened brand engagement and helped increase VO5’s share of voice across key social platforms.
Credits
Creative Director: Djajant Hanenberg
Copywriter: Etty Flynn
Operations Manager: Caroline Tenbult
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