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Trésor
Role
Creative Designer & Art Director
The Campaign
Trésor: “Hungry Games” Social Campaign
Brief:
Create a playful social campaign for the French market that connected the Trésor brand with the excitement and cultural moment of the 2024 Olympic Games.
Solution:
As Creative Designer & Art Director, I contributed to the creative ideation and concept development of the campaign. I helped craft ideas that blended Trésor’s fun, energetic personality with Olympic-inspired storytelling, translating the brand into culturally relevant social content. The concepts established a strong thematic link between sport, competition, and the brand’s playful spirit, shaping a campaign designed to engage audiences during a key cultural moment.
Credits
Creative Director: Djajant Hanenberg
Copywriter: Etty Flynn
Project Manager: Chloe Mimms
Operations Manager: Caroline Tenbult
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