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Aussie
Role
Creative and Art Director
The Campaign
I partnered with a creative copywriter to shape the concept and visual direction for Aussie’s 100 Hours Hydration launch. I defined the campaign’s look and feel, from early storyboards to post-production working closely with editors to craft a playful, trend-led aesthetic designed to connect with Gen Z.
The campaign performed well: +38% engagement over benchmark, 8 million total views in two weeks, and UGC mentions grew 3×.
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